Design services with clear deliverables, transparent pricing & a simple process.

the goods
BRAND IDENTITY

A complete brand identity system bringing together logos, colors, typography, icons, and graphic elements to make your brand recognizable, memorable, and uniquely yours.

TIMELINE: 4 WEEKS
INVESTMENT: $2,500

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WHAT’S INCLUDED:

  • Before designing, we'll use your questionnaire responses to establish a clear foundation for your brand, covering:

    • Brand Overview

    • Brand Positioning

    • Target Audience

    • Brand Personality

    • Competitive Landscape

    • Creative Direction & Mood Board

    This helps us align on the strategy and overall feel of your brand before moving into design.

  • A complete logo suite featuring primary and secondary logos, alternate versions, and a brand mark for flexibility across different formats and uses.

  • A custom color palette that reflects your brand’s personality and creates a consistent, recognizable look.

  • A curated set of fonts that reflects your brand’s personality and creates a clear, consistent look across everything you design.

  • Custom supporting graphics and visual assets that help extend your brand beyond the logo.

  • A custom set of icons for communicating product benefits, features, ingredients, and other key information across packaging, web, social, and more.

  • Branded social banners and profile images designed and sized for your main social platforms.

  • A 20+ page guide bringing together your brand overview, logos, colors, typography, icons, graphic elements, and more to keep your brand consistent and cohesive after launch. Easily share it with your team, marketers, web developers, social media managers, and anyone else working with your brand.

  • Your complete set of final brand assets, organized and delivered via Google Drive with everything you need for print, digital, sharing, and future use.

Packaging
Design

Packaging made to get noticed on-shelf or online, connect with customers, and help sell your product.

TIMELINE: 2 WEEKS
INVESTMENT: $750

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THE DETAILS:

  • Packaging designed to stand out, feel memorable, and show off your brand’s personality—while clearly communicating what your product is, its key benefits, and what makes it worth choosing.

  • Two initial packaging concepts to explore different directions, followed by two rounds of revisions to refine your chosen design.

  • I’ll use my packaging experience and knowledge to help navigate label requirements and common compliance considerations—from nutrition or supplement facts and ingredients to barcodes and other required product information.

  • Realistic 3D product mockups that bring your packaging design to life and show how it could look out in the real world.

  • Final artwork carefully set up on your printer or manufacturer’s dieline/packaging template and prepared to their specs for production.

  • I’ll help with printer questions, file requirements, and any small adjustments needed to get everything ready to print.

  • Expand your product range with additional variations, flavors, sizes, or SKUs for $250 each, using the approved primary packaging design as the foundation.

E-COMMERCE Graphics

Product listing graphics that build trust, communicate value, and help increase sales on Shopify and Amazon.

TIMELINE: 1 WEEK
INVESTMENT: $200/EACH

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CHOOSE FROM:

  • Highlight what makes your product different with clear, easy-to-scan visuals.

  • Show what your product does for the customer and why it matters.

  • Spotlight key ingredients, materials, or what goes into your product.

  • Break down how to use your product in a simple, easy-to-follow way.

  • Show how your product stacks up against alternatives with clear, easy-to-understand comparisons.

  • Bring your product to life with lifestyle imagery and graphics that help tell your brand story.

  • Build trust with customer reviews, testimonials, awards, or other proof that gives shoppers more confidence to buy.

  • Highlight special offers, bundles, multipacks, or limited-time promos with graphics made to drive the sale.

NEED SOMETHING ELSE?

I also design social media templates, merch, boxes, mailers, inserts, cafe & restaurant branding, etc.

FAQs

  • If my work’s design style feels like a fit, that’s usually a great sign. I typically work with CPG brands looking for bold, colorful, premium, playful design. Fill out the contact form and we’ll set up a quick chat to see if we’re a good match.

  • I work with CPG brands of all sizes—from founders getting ready to launch something new to established brands ready for a refresh or rebrand. I specialize in food, beverage, wellness, beauty, and pet care, but I’m always open to a good fit.

  • Just Good is a one-person boutique design studio, so you’ll work directly with me (Justin) from start to finish. That means a simple process, clear communication, quicker timelines, and agency-level design without the agency-level price tag.

  • Most projects can get started within a week, depending on availability. Once you’re booked and the initial payment is made, I’ll lock in your start date and we’re good to go.

  • Projects are split into two payments: a 50% initial deposit to reserve your spot and begin the project, and the remaining 50% is due before final files are delivered.

  • Not necessarily, but it helps. Ideally, you’ll have a manufacturer or printer lined up before we begin packaging so we have the correct dielines, specs, materials, and production requirements to design around. If you’re not there yet, we can still get started on your brand identity and overall packaging direction.

  • Absolutely. I work with many clients beyond the initial launch on new packaging, additional SKUs, e-commerce graphics, social content, and whatever design needs come up along the way.

Simple, streamlined, and built to work.

My Process

Discover

Understanding your brand, goals, and audience so we're aligned on strategy and direction from the start.

Create

Building out a visual identity and packaging system that's bold, cohesive, and unmistakably yours.

Launch

Final files, brand assets, everything you need to launch — so you look established from day one.